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In 2004, Aura's creator Rebecca Merrifield began day-dreaming about creating her own gorgeous boutique brand of cosmetics soon after leaving University. She had always been crazy about make-up and felt sure there was a gap in the market for a fresh and edgy boutique brand in the . Soon the daily day-dreams turned into researching and after 6 months she began to develop the products.

Two years later, after much hard work and determination, the range was complete and Rebecca opened the first Aura Boutique in her hometown of Derby . I took so long to ensure everything was done right - I believed that the perfect make-up would combine soft, silky textures with eye-popping yet wearable colours and innovative packaging and design. In short, a range of products which would stand out on any dressing table?. The result is a very fresh range, girly yet with a definite edge, perfect for the modern British woman.
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Since our launch in October, Aura has been spotted in many of the top magazines, including:

Beam Supreme Marie Claire's Beauty Buy of the Day www.marieclaire.co.uk, Nov '07
Ammunition lip gloss in a Beauty Must Have feature in More magazine, Nov '07
Paradise Eyes and Ammunition lip gloss in Woman magazine, Nov '07
Paradise Eyes in Black Beauty & Hair, Dec '07
Ammunition lip gloss as Marie Claire's Beauty Buy if the Day, Dec '07
Fruity Blush as Marie Claire's Beauty Buy of the Day, Jan '08
Fruity Blush at the top of Beauty 'gotta have it' Shopping List in Cosmopolitan magazine, Jan '08
Ammunition Lip Gloss - Bam Bam / £12.00
Orange/Gold - For the lips grab your 'ammo' with Aura's Ammunition lip glosses for explosive colour & shine. Punk and rock culture of the 70's and 80's and stylised icon of the time Debbie Harry have inspired Ammunition glosses with its edgy black packaging and electric colours. Ammunition is soft, silky and has a yummy vanilla scent, yet also packs colour with a punch, the perfect gloss!
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Ammunition Lip Gloss - She Devil / £12.00
Perfect Pink - For the lips grab your 'ammo' with Aura's Ammunition lip glosses for explosive colour & shine. Punk and rock culture of the 70's and 80's and stylised icon of the time Debbie Harry have inspired Ammunition glosses with its edgy black packaging and electric colours. Ammunition is soft, silky and has a yummy vanilla scent, yet also packs colour with a punch, the perfect gloss!
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Ammunition Lip Gloss - Sugar & Spice / £12.00
Spicy Cooper - For the lips grab your 'ammo' with Aura's Ammunition lip glosses for explosive colour & shine. Punk and rock culture of the 70's and 80's and stylised icon of the time Debbie Harry have inspired Ammunition glosses with its edgy black packaging and electric colours. Ammunition is soft, silky and has a yummy vanilla scent, yet also packs colour with a punch, the perfect gloss!
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Twisted Mascara Black Magic / £15.00
Deepest Darkest Black - To finish the Aura look get lashes with a difference using Twisted mascara. Lashes will be instantly thickened by the creamy formulation from your magic wand. Open up your eyes with Twisted mascara for the ultimate lash enhancement.
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Twisted Mascara Toxic Brown / £15.00
Deep chocolate brown - To finish the Aura look get lashes with a difference using Twisted mascara. Lashes will be instantly thickened by the creamy formulation from your magic wand. Open up your eyes with Twisted mascara for the ultimate lash enhancement.
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Beam Supreme Face Tint - Inspire Peach / £18.00
Inspire - peach 'Central heating, mixed with cold, windy weather can play havoc with your complexion, leaving it feeling dull & dry. Aura's new Beam Supreme Face Tint is perfect for faking a healthy glow' MARIE CLAIRE: BEAUTY BUY OF THE DAY, NOV 9TH. A versatile peach shade to suit many skin tones Think Marilyn Monroe with Beam Supreme Face Tint. This lightweight tint adds a subtle colour with a hint of coverage for an iridescent glow.
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Beam Supreme Face Tint - Irresistible / £18.00
Irresistible - light pink 'Central heating, mixed with cold, windy weather can play havoc with your complexion, leaving it feeling dull & dry. Aura's new Beam Supreme Face Tint is perfect for faking a healthy glow' MARIE CLAIRE: BEAUTY BUY OF THE DAY, NOV 9TH. A versatile peach shade to suit many skin tones Think Marilyn Monroe with Beam Supreme Face Tint. This lightweight tint adds a subtle colour with a hint of coverage for an iridescent glow.
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All About Aura Gift Set / £25.00
All About Aura Gift Set -This pretty little gift set is a great all-rounder, combining Aura's Paradise Eyes loose eye powder, Fruity Blush and Ammunition lip gloss, and making you a £10 saving!
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Paradise Eyes Gift Set / £45.00
Paradise Eyes Gift Set : The entire Paradise Eyes collection Product Information A truly sparkling present idea! The entire collection of Paradise Eyes eye powders (6 shades) presented in a beautiful Aura gift bag and all for £45, giving you a saving of £15!
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